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Our Goals

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POLLO MARIO'S

When looking at the balance between investors and end consumers, people nowadays consider both product variety and investment costs. Pollo Mario is being positioned as a brand that is fast, convenient, and accessible. For this reason, Pollo Mario focuses on both investors and end consumers.

Jimmy Murphy’s Burger

The burger sector is a high-turnover global market with products consumed at any time of day. Jimmy Murphy’s Burger will enrich the classic burger experience with unique sauces, special recipes, and innovative presentations, offering customers an extraordinary experience. People will talk about and share these flavours, creating strong social interaction points. With its focus on fast service and high quality, the brand aims to build strong customer loyalty in a short period of time.

Cheap1 Coffee

Despite the rapidly rising cost of living worldwide, people are not giving up on socialising. However, instead of large, high-priced venues, affordable and accessible concepts are being preferred. Cheap1 Coffee offers a structure that supports young people and affordable socialising, establishing a system with low investment costs that allows entrepreneurs to easily run their own businesses. With its dynamic menu and boutique concept, it has strong potential for rapid growth in the global market.

MyQueen Chicken

Chicken is one of the fastest-consumed and most budget-friendly fast food products worldwide. Unlike traditional chicken chains, My Queen Chicken will offer guests a more delicious and satisfying experience with its wide portion options, special coating techniques, and unique sauce recipes. It will be positioned as an ambitious, youth-focused brand and a strong alternative to major players in the global chicken market.

BubbleBreath

The dessert sector sees strong demand, especially among female consumers and young people. BubbleBreath Dessert will offer guests a wide dessert experience with waffles, crepes, ice cream varieties, bubble tea, and coffee options. In social spaces where women are present, controlling spending is challenging, and a passion for desserts always creates a strong market. With its concept and product variety, BubbleBreath will become the new meeting point for young people and women.

Ready for the Global Stage

At RichNK Holding, we are leveraging our years of entrepreneurial experience to take our dynamic franchise brands—spanning food & beverage, retail, and services—onto the global stage.

We are not just an investment company; we are a powerful ecosystem builder supporting scalable, high-potential ventures. Each of our carefully developed brands is poised for expansion across more than 50 countries worldwide.

To support this ambitious growth, we have established strategic partnerships, secured legal and operational infrastructure, and completed comprehensive market analyses. RichNK Holding is now fully equipped to compete globally.

Driven by our global vision, we are committed not only to building businesses in every market we enter, but also to leaving a lasting impact through sustainable success and strong brand values.

Operational Plan

Locations

Middlesbrough
Town Centre — 75 m²
Wakefield
Trinity Walk Shopping Centre — 65 m²

Staff

✓ 5 people per location

✓ Manager + kitchen staff + cashier

Costs

• Rent: £20,000 – £25,000 annually

• Renovation: £110,000 – £120,000

• Equipment: £35,000

Training

• 10-day centralised training

• Operations manual

• Franchise software training

Metrics Middlesbrough Wakefield
Initial Investment £180,000 £175,000
Annual Revenue Estimate £220,000 £220,000
Gross Profit Margin 63% 63%
Net Profit £20,000 £20,000
Return on Investment 12–18 months 12–18 months

Use of Funds

Company setup and legal fees £20,000
Location renovation £100,000
Equipment and ovens £70,000
Initial stock £25,000
Marketing £100,000
Working capital £50,000
Other operational expenses £10,000
Total Investment: £450,000

Key Milestones & Timeline

September 2025
Location lease agreements
November 2025
Renovation and equipment installation
January 2026
Middlesbrough opening
March 2026
Wakefield opening
June 2026
Master franchise infrastructure planning
July 2026
Break-even point & Franchise agreements
August 2026
Gulf and Europe franchise negotiations
September 2026
India, Canada, USA franchise connections
2027–2029
International franchise openings

Market Analysis

Food & Pizza Sector

7.5% Market Growth
£8.5B Delivery Market

Middlesbrough Demographics

• Ages 19-40: 43%

• High student population

• Open market for franchise chains

Wakefield Demographics

• Family-oriented community

• High demand for quality fast food

• Strong takeaway ordering habits

Competitors

• Domino's

• Pizza Hut

• Papa John's

• Independent local brands

Our Competitive Advantages

Beef and chicken-focused pizza combinations
Balance of premium products and affordable pricing
Eco-friendly modern ambiance
Low-cost investment model
Investor-friendly brand positioning
Wide concept under a single brand

Market Analysis - Brand Portfolio

Pollo Mario Pizza

🍕
£6.0B Market 2024
£8.5B Target 2029
5.89% CAGR Growth
£4.0B Delivery Market
Industrial Pizza
$5.34B → $10.68B
(2024-2035)
Artisanal Pizza
$3.57B → $7.14B
(2024-2035)
↗ 6.5% CAGR (2025-2035)

Cheap1 Coffee

£6.1B Branded Shops
11,456 Outlets
£6.23 Avg. Ticket
570 New Stores/Year
Independent Cafes: £4.6B market, 12,212 stores
Total Market: £10-11B projected for 2025
Average Latte Price: £3.64
↗ 5.2% Annual Growth

My Queen Chicken

🍗
£4.58B Market Size
£3.1B KFC Share
12% Outlet Growth
1,000+ KFC Outlets
Popeyes Expansion: 65 → 350 stores (2023-2030)
Wingstop Target: 57 → 200 stores (2023-2030)
Market Growth: Fastest growing fast food segment
↗ 5.5% Annual Growth (2025-2030)

BubbleBreath Dessert

🧋
£50M UK Market 2023
$168M Target 2025
5.1% UK CAGR
8.5% EU CAGR
Europe 2025
$1.054B
Europe 2035
$2.391B
Target Market: Young women, social media focused
Growth Driver: Digital & visual appeal
↗ Fastest Growing Segment

Jimmy Murphy's

🍔
$29B UK Market 2024
5.5% Annual Growth 2019–2024
5.9% Burger Segment CAGR 2025–2034
£381.8M Burger King UK 2023
Burger/Sandwich Segment
Largest in Market
2023 Growth
+30%
Target Market: UK fast food consumers
Growth Driver: Burger/sandwich segment expansion
↗ High-Growth Sub-Market

Global Expansion Vision

Starting growth in the UK in 2025, expanding with master franchise model across Gulf, India, Europe, North America, and Far East from 2026 onwards.

2025
UK Market Launch
2026
Master Franchise Model
2029
20 Master Franchises
2029
200+ Outlets

Multi-Brand Competitive Advantages

Diversified Portfolio: Four complementary food segments reducing market risk
Growth Markets: All segments showing positive growth trajectories
Target Demographics: Covering all age groups and preferences
Scalable Model: Master franchise system for rapid international expansion
Market Gaps: Positioned to fill specific niches in each segment
Investment Efficiency: Lower costs compared to single large format stores